Are Our CandyFavorite’s Being Made Limited Editions?

What Is Happing To Our Candy? Are We Being Forced Into A Culture Of Here Today Gone Tomorrow Candy? Are We Being Manipulated Into Buying Candy That We ‘Must Try’??

Now I’m not someone that’s stuck in their ways or won’t move with the times. I’ve Got My i-Pod, PSP & Everything That Makes Life Easier. I’m all for change but only when things are for the BETTER!

Now way Back when the first “Limited Edition” Candy Bar came out it was fun & Different but actually all they had done was change a Candy I have been eating for years Into A New Shape. Are we being sucked into these large corporate plans to exploit us the Consumer. Now I Used to love it when a NEW Candy was brought out it was something New & Different & You Try It & Decide If It’s For You Or Not But These New Candy Bars are getting few & far between. We have far more Products being Mutated to make us buy something that we already loved or hated!! The Corporations have hit on a Great Strategy…..Why Waste Millions In Producing Something New, When they can add the words “Limited Edition” To make it sound like we must go & Panic Buy As Stocks May Run Out for a Candy that is now Just Covered In White Chocolate Or Orange Flavored Or Extra Creamy Or Even EXTRA BIG!

I now live in the U.K. & Operate An On-line American Candy Store. We Carry Most Of What You Would Find From Your Candy Isle. We Sell To Allot Of Ex-Pat’s, Embassy’s & Celebrities Living Across Europe. Recently We Were Invited To Be One Of 4 American Companies To Create A Store At The American Embassies Ambassador’s Thanksgiving Cocktail Party. So We Created Our “Store” & Had Everything we carried including a large percentage of Limited Editions. I was proud to be introducing them to Europe. However The Reception I Received Was So Bizarre Out Of 400 Guests We Sold Only 29 Limited Editions but sold out of everything else. When I started to speak to some of the shoppers, they reacted with a surge of Questions & they had never seen or heard of them, there was no Quirky Ad’s Or Promotions for them to see so selling to a Perfect Audience The Ex-Pat’s didn’t want to try Pina Colada Candy Or Double Double Chocolate Covered their favorite Candy Bars!

Nick Martin

So In Our Isolation All We Really Want Is Our Regular Candy & Those “New” Candy Bars! Am I Out On A Limb Here Or Is It Just Us Locked Away Here In Europe Please Add Your Views, We’d Love To Hear From Over There Whatcha Thinkin’

This entry was posted on Friday, February 10th, 2006 at 9:11 am and is filed under Candy News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.